Agile Scrum Leader & Salesforce Marketing Cloud Specialist
Bridging the gap between Business Development Strategy, Technical Execution, and Global Campaign Delivery.
Enterprise Expertise Without the Overhead
Modern marketing organizations often face a gap between needing high-level strategic oversight and the budget for a permanent executive hire. This fractional partnership offers a solution: providing Fortune 50 operational experience and hands-on Salesforce Marketing Cloud expertise on a flexible, project-based basis.
By engaging with a fractional leader, organizations eliminate the traditional overhead and long-term commitment of a direct hire while gaining immediate access to a seasoned professional. Whether the goal is to audit current campaign workflows, coach a remote development team in Scrum/ Agile methodology, or manage the technical launch of a global-scale product, the focus is on establishing a sustainable production routine that drives measurable growth at an affordable rate.
John San Pietro is a Certified Scrum Master and Agile Operations leader with a focus on executing massive-scale marketing initiatives. His background is rooted in the high-pressure environment of a Fortune 50 healthcare company, where he was responsible for directing multiple cross-functional teams of developers and marketers. He specializes in moving complex campaign requirements from initial concept through technical build to global deployment.
John’s approach is built on Agile ceremonies and practices. By facilitating daily stand-ups, sprint planning, backlog refinement, and retrospectives, he translates the enterprise-scale requirements into clear, actionable tasks. This structured approach eliminates blockers for remote development teams and consistently produces a 99% on-time delivery rate for 50+ integrated campaigns every month.
“At the time, our work felt disorganized and chaotic and we needed someone to come in to settle the noise and John did just that. He is a key contributor to his team's success. It's always a pleasure to work with John!”
— Grace Pillow
Lead Product Manager
Humana
Salesforce Marketing Cloud Building & Deployment
Precision at scale requires more than just automation; it requires a disciplined approach to technical architecture and quality assurance. With deep hands-on experience in Salesforce Marketing Cloud (SFMC) Content Builder, the focus is on building scalable, error-free campaign infrastructures that reach multi-million member audiences without compromise.
Dynamic Content Architecture: Expert utilization of Content Builder to create modular, mobile responsive email templates. By leveraging reusable content blocks and sophisticated data relationship mapping, build times are reduced by 40% while maintaining brand consistency across global markets.
Rigorous QA & Cross-Client Rendering: Implementation of multi-layered QA protocols to ensure flawless execution. Utilizing tools like Litmus Testing, every deployment is tested for rendering accuracy across all major ISP/device combinations, resulting in a 15% improvement in inbox placement rates.
Complex Data Validation: Specialized in the management of high-volume Data Extensions and audience segmentation. This involves performing deep-dive data validation and test-send protocols to ensure that personalization strings and dynamic logic function perfectly before a campaign ever hits the production environment.
Migration & Standardization: Proven track record in leading the migration of enterprise-level template libraries (200+ assets) between platforms, ensuring that all technical debt is cleared and that modern, agile-ready components are standardized for the development team.
“John managed several of my campaigns this year. I appreciate John's willingness to do what’s needed to move the project forward. He always has a positive attitude, is personable and takes initiative to find answers. I really enjoyed working with him this year.”
— Meghann Morrow
Senior Program Delivery Director
Humana
Certified Agile Scrum Master
Validated by five years of managing high-reach operations where there was zero margin for error:
Massive Scale Leadership: Directed the deployment of integrated campaigns reaching multi-million member audiences, maintaining a consistent 99% on-time delivery rate across all enterprise channels.
Operational Efficiency: Engineered standardized Agile workflows that reduced average campaign build-to-deployment times by 40%.
Multi-Team Management: Simultaneously led three cross-functional remote teams, ensuring technical accuracy and 90%+ sprint goal completion across high-volume production cycles.
Technical Environment: Deep hands-on experience in the Salesforce Marketing Cloud ecosystem, bridging the gap between C-suite strategy and technical execution.
“John has been fantastic to work with on the Group Medicare campaigns. With any initiative he ensures that I am always up-to-date on all steps to keep campaigns moving forward.
John is reliable, action-oriented, and organized. He comes to the table with a great attitude and positive energy.”
— Abbie Stofel
Lead Marketing Strategist
Humana
The Operational Philosophy: Bridging Strategy and Execution
Efficiency in high-stakes marketing is not accidental; it is the result of disciplined process and clear communication. The transition from a multi-million dollar campaign concept to a successful global launch requires a leader who can navigate the tension between aggressive business timelines and technical reality.
Translating Complexity: Specializing in taking abstract C-suite goals and breaking them down into granular, technical tasks that remote development teams can execute without friction.
Decisive Blockade Removal: Using the Daily Stand-up and Backlog Refinement not just as meetings, but as tools to identify and kill production delays before they impact the sprint.
Remote Team Synergy: Leveraging years of experience leading distributed teams to maintain a high-trust, high-accountability culture, regardless of time zones or geography.
Continuous Optimization: Utilizing the Retrospective ceremony to turn every campaign launch into a data point for improvement, ensuring the production cycle gets faster and leaner with every sprint.
“In his role as Scrum Master, John worked in Agile pod settings. He consistently posed thoughtful, strategic questions and effectively balanced numerous competing priorities.
I highly recommend John for any role requiring strategic thinking, technical agility, and strong leadership. He brings a rare combination of reliability, curiosity, and drive that elevates those around him.”
— Marie Petrasko
Director of Campaign Marketing
Humana
Ready to Optimize Your Marketing Operations?
Serving clients globally, I am currently accepting new fractional projects for 2026. If your organization is ready to move from "unfocused" execution to disciplined, high-velocity delivery, let’s start a conversation.