Investment & Partnerships

The Fractional Value Advantage
A senior-level operational hire in the U.S. typically carries a total compensation package exceeding $200,000 when factoring in benefits, payroll taxes, and equity.

By engaging on a fractional basis, you gain enterprise-grade and proven technical expertise at roughly 40% of the cost of a full-time executive, without the long-term commitment.

Engagement Models

1. Operational & Infrastructure Audit

  • Best For: Organizations needing to find process bottlenecks and Salesforce configuration issues before starting a long-term partnership.

  • Included: An assessment of current process, a technical SFMC instance audit, and a prioritized list of recommended operational improvements.

  • Investment: $3,500 / Fixed-Fee

2. Dedicated Agile Scrum Master

  • Best For: Teams with developers that lack an orchestrator to establish a sprint-focused Agile process and ensure on-time delivery.

  • Included: Leading all Agile ceremonies (Daily Stand-ups, Sprint Planning, Backlog Refinement, and Retrospectives) and active management of ongoing campaigns.

  • Investment: Starting at $4,000 / month

3. Campaign Operations Lead

  • Best For: High-volume teams requiring a leader to own both the Scrum process and content building within Salesforce Marketing Cloud.

  • Included: Everything in the Delivery Lead tier, plus SFMC Content Builder production, and rigorous QA/data validation, and campaign send and delivery.

  • Investment: Starting at $7,500 / month

4. Enterprise Scale-Up

  • Best For: Organizations managing multiple cross-functional teams or high-stakes global platform migrations or implementations.

  • Included: Multi-team Scrum leadership, enterprise-wide MarTech auditing, and management of campaigns reaching multi-million member audiences from concept to delivery.

  • Investment: Custom Quote

Eliminate operational drift and ensure every campaign moves from concept to launch with the same Fortune 50 rigor and technical precision used to reach millions.

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Every Partnership Includes:

  • Dedicated Agile Leadership: Management of all ceremonies to ensure team velocity.

  • Campaign Quality Assurance: Rigorous rendering and data validation for every deployment.

  • Stakeholder Reporting: Weekly updates on sprint progress and deployment health.

  • Seamless Integration: Direct collaboration in your Slack, Jira, ADO and SFMC environments

Common Questions

  • How are timezones handled? Dedicated windows of overlap with U.S. business hours for all live ceremonies (Stand-ups, Sprint Planning etc.) and urgent deployments.

  • Is there a long-term contract? All partnerships are month-to-month.

  • Can we start with a small project? Yes, we can begin with a fixed-fee audit or a "Single Sprint" engagement to demonstrate immediate impact.

Ready to Optimize Your Marketing Operations?

Serving clients globally, I am currently accepting new fractional projects for 2026. If your organization is ready to move from "unfocused" execution to disciplined, high-velocity delivery, let’s start a conversation.

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